Computers.
Aren't they supposed to be labour saving devices?
Aren't they supposed to help solve problems?
Why do we often come across problems that a computer CAN solve but doesn't and then find software to solve problems that we don't have?
As both a consumer and supplier of software, I have noticed this and have devised an explanation which I call "The Value Gap".
The Value Gap is the gap between what consumers are willing to pay to have a problem solved and what creators want to (and have to) charge to solve a problem.
This Gap exists because the "Value" to the consumer is not directly connected to the "Cost" to the supplier. As long as the Consumer-Value is lower than the Supplier-Cost, solutions to those problems will not be forthcoming.
Understanding that this "Gap" is why some problems are not solved is helpful. It gives a basis for determining if solving a particular problem will be (under current conditions) undertaken.
Furthermore, it also helps suppliers of solutions to see where there MIGHT be a future market if:
1) The cost of production falls.
2) The cost of distribution falls.
3) The cost of marketing falls.
4) The value of solving the problem rises.
5) The population of potential consumers increases.
6) The conversion rate of potential to actual consumers increases.
These are the "Value Components" of the Gap.
Whenever a Gap closes so that a supplier can profit from solving a problem, a new market will emerge.
As technologies become widespread, available and affordable, and as energy costs rise, each of the 6 value components are capable of radical change and as they change, they can make it profitable for suppliers to solve old problems.
So always look out for technological, social or economic changes that alter the balance - seeing them as soon as possible is the best way to capitalise on new markets.
yinch'05
